In his book, Robert uses a formula that he calls "The Money Tree formula" to illustrate the nine essential characteristics of a hands-off, hassle-free business that will help you create a lifelong stream of cash flow.
Below is the Money Tree formula and a video of Robert Allen discussing the formula and why USANA is a MONEY TREE business:
M in the MONEY TREE Formula stands for Multiple
Streams of Income
The first goal in
starting your own home-based business is to add another stream of income to
your life as a safety net for when one of your streams of income dries up. But
the home-based business you select should be a source of more than just one
stream of income. It should eventually be a source of multiple streams of
income all by itself.
O in the MONEY TREE Formula stands for Outstanding
product or service.
If your product,
service, or information isn’t distinguishably excellent, it will eventually
become a casualty of competition. The goal of creating a money tree is to do
the work once and to have the money flow to you for the rest of your life. What
good does it do to create a business and eventually have it succumb to
competition? In order for your source of income to survive through the next ten
recessions — as there will be many more recessions in your lifetime —you must
select a product, service, or source of information that has the possibility to
be permanently and perpetually profitable. When times get tough, people
gravitate either to price or to quality. Don’t get stuck in the middle. That’s
a sure formula for disaster. And don’t compete with the rest of the world on
price. Make sure the quality of your produce is outstanding, the best
in the world at a fair price. Thus, you will have a good opportunity of succeeding
long-term.
N in the MONEY TREE Formula stands for Nothing
Down.
Why nothing down?
Well, it doesn’t have to be completely zero down — but as little of your own
money as possible. If you’re like most people, you probably don’t have a couple
of hundred grand lying around to invest in your business. But what if you have
a nice chunk of cash, should you run out and find a business to match your
money and launch in? I think one of the greatest curses is to have a lot of
money to put into a new business.
E in the MONEY TREE Formula stands for "Employee-resistant."
That’s right! You don’t
want employees. Employees are dangerous! They begin to feel they are entitled
to their jobs. ("You can’t fire me. I own this job.") The rapid
increase in employee/employer litigation should be enough to convince you that
you want to find a home-based business that can be done by yourself, with a
very low employee to income ratio.
Y in the MONEY TREE Formula stands for the world "Yield."
The streams you choose
should be high yielding, high-profit cash cows. Five years ago a friend of
mine, Collette, started a USANA
home-based business. In less than a year she was making about $10,000 per
month. What’s more, this business was a Money Tree business. It generates cash
flow even if she stops working! But why stop when she is having so much fun?
Today, after five years, she has grown her business till she now earns over $500,000
a year net, net, net.
T in the MONEY TREE Formula stands for the words Trend
and Timing.
Starting a business
against the trend is like swimming upstream against the current. Running a
business is hard enough without trying to swim upstream. But when you choose a
business that is with the trend, it’s like floating downstream with the
current.
R in the MONEY TREE Formula stands for Residual.
We’ve already talked
about the importance of residual income as a major part of the MONEY TREE
Formula. But to emphasize this concept even further, let’s compare it to an
escalator. Have you ever walked up a Down escalator the wrong way? When you
walk up the Down escalator, you have to walk fast just to stay in the same
place. And to get to the top, you have to walk at double speed. People on the Up
escalator don’t have to work hard at all. They just stand there holding the
handrail, and the escalator takes them to the top.
E in the MONEY TREE Formula means Essential to
Everybody Every day.
Whatever you sell, try
to pick something that is essential or is perceived as essential by a large and
very motivated segment of society. Let me give you the real reason that real
estate has always been a great wealth creation vehicle and a prime source of
residual income for hundreds of thousands. It fits the MONEY TREE Formula.
E in the MONEY TREE Formula stands for Enthusiasm.
If you would like to learn more about USANA and how you can create a residual source of income click on the following link http://www.usana.com/webhosting/johnnylwilson or just ask me.
Thanks for reading more to follow. . .
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